7 Crucial Lessons About Entrepreneurship I Wish I’d Known Earlier

December 15, 2024
by Peter Horsten

When I started out as an entrepreneur, I thought passion and hard work were enough to succeed. Over the years, I’ve realised there are truths about running a business and leading people that are often overlooked—lessons I learned the hard way, through trial, error, and a few sleepless nights. Through this post I will share the most important Entrepreneurship lessons with you.

If I could go back and share just a handful of insights with my younger self, these would be the ones. They won’t guarantee you avoid all mistakes—some lessons only come with experience—but they might help you skip a few unnecessary detours and approach the journey with greater clarity and confidence.

Entrepreneurship is filled with highs and lows. There are moments of exhilarating progress, followed by days when nothing seems to go right. It’s easy to get caught up in the excitement and miss the bigger picture—or worse, repeat avoidable mistakes because no one told you what to watch out for.

Here are seven lessons that have stuck with me. They weren’t easy to learn, but they’ve shaped the way I approach business, leadership, and growth today. Whether you’re just starting out or are years into your entrepreneurial journey, I hope they give you the perspective you need to move forward with intention.

1. Dream Bigger, Act Smaller: Why Vision AND Execution Matter

Running a business is often about managing the day-to-day demands—answering emails, dealing with clients, and trying to hit deadlines. It’s easy to get caught up in the activity and lose sight of why you’re doing it in the first place.

A vision without execution is a dream. Execution without vision is a gamble.

Without a clear vision, all your hard work might take you in the wrong direction. Vision is your guide—it helps you make decisions that align with your long-term goals.

But here’s the flip side: vision alone doesn’t get the job done. Without execution, it’s just wishful thinking.

What I’ve learned:

  • Start with a clear vision of where you want to go.
  • Break it down into practical, achievable steps, and review those steps regularly.
  • Dream bigger, but act smaller. Push yourself with ambitious goals, but tackle them one step at a time.

Finally, don’t keep your vision to yourself. Share it with your team. When people understand the “why” behind their work, they’re far more motivated to make it happen.

2. Cash Flow Isn’t Numbers—It’s Survival

This one’s simple but often overlooked: you can’t pay salaries or suppliers with profits on paper. A business that doesn’t manage its cash flow carefully is always at risk, no matter how good its earnings look.

I’ve seen businesses run into trouble because they focused too much on their EBITDA, investor hopes, or sales pipeline, ignoring the cash reserves quietly shrinking in the background.

Late-paying clients, long payment cycles, and unexpected expenses can all drain your business’s lifeline.

The Lesson:

  • Track your cash flow as closely as your profit margins. Know when money comes in and when it goes out.
  • Build a buffer to deal with unexpected delays or challenges.

Cash flow isn’t just numbers—it’s the difference between survival and shutting down.

The sooner you master this, the better.

3. Trying to Do It All Will Stagnate Your Growth

Many founders, myself included, think they need to handle everything themselves. Whether it’s to save money or because we don’t trust others to do it right, we take on too much—and spread ourselves too thin.

But here’s the harsh truth: trying to do everything will slow you down and burn you out.

What I’ve learned:
As your business grows, delegation isn’t optional—it’s essential. You need to trust others with not just tasks, but also decisions. But delegation only works when your team is set up for success.

  • Invest in training, mentoring, and leadership development for your team.
  • Avoid the trap of assigning responsibility without offering support—it leads to failure and frustration.

When you learn to delegate effectively, you free yourself to focus on the bigger picture.

4. Hire Slow, Fire Fast: The Tough but Necessary Rule

When you’re trying to grow quickly, the temptation to fill roles fast is real. But rushing your hiring process often leads to mismatches—people who aren’t the right fit for the role or don’t align with your values.

On the flip side, letting go of under-performers can feel difficult, especially if you want to give them “one more chance.” I’ve hesitated myself, but looking back, I see how much time and progress I lost by holding on too long.

What Works:

  • Take your time to hire the right person—someone who aligns with your goals and culture.
  • If someone isn’t the right fit, don’t delay. Letting them go sooner benefits everyone, including them.

The lesson? Be decisive. Hiring and firing decisions are some of the most critical ones you’ll make.

5. Know What You Stand For: Defining Core Values

Your personal values as a founder inevitably shape your company’s culture. Over time, they influence how decisions are made, how people are treated, and how your organisation is perceived.

For a long time, I didn’t give much thought to this. But as I worked with my team and clients, I realised that having clearly defined values makes decision-making easier and creates a shared understanding within the organisation.

What I’ve learned:

  • Ask yourself: What do you stand for? What kind of company are you building?
  • Communicate these values clearly to your team, and let them guide your decisions.

Bonus: Curious about your core values? It is for sure worth validating them frequently. Because this is, in my opinion one of the most important things to be aware of for a leader, I have created a GPT that will support you. How to use it you can read in this blog post. Please share your experiences with me and ask for help if needed.

When your team understands your values and mission, it stimulates trust, purpose, and alignment. You will just benefit from it!

6. Stay Informal, But Know When It’s Holding You Back

In the early days, informality is a strength. You can make quick decisions, adapt easily, and avoid unnecessary red tape. But as your business grows that informality can become a liability.

At some point, you need structure—clear roles, formal processes, and policies.

The trick is to introduce structure without becoming overly bureaucratic.

What Works:

  • Only formalise what’s necessary—don’t solve small problems with big policies. Always ask: What serious problem are we solving here, before discussing whatever policy or process.
  • Treat policies as living documents that evolve with your organisation.

Ask yourself: is this structure solving a real issue, or just creating unnecessary work? Balance is key.

7. The Human Moments Matter Most

Some of the toughest moments in leadership aren’t about strategy or results—they’re about people. Letting someone go, supporting a colleague through personal struggles, or navigating difficult team dynamics will test your character as a leader.

These can be painful moments. But please don’t walk away from them.

What I’ve learned is that showing empathy, even in difficult moments, makes all the difference.

Often, people don’t need you to fix the issue—they just need you to listen, so they can talk.

The Lesson:
Leadership is about treating people with care and respect, even in challenging situations. It’s these human moments that define your character and your legacy.

Bonus: Most Clients Don’t Know What They Really Need

Clients typically come to you with a specific request, but more often than not, that’s just the surface problem. They’re asking for what they think they need—not what will actually solve their core challenges.

The Lesson:

  • Don’t take Anu request as a given. Directly solving it with your solution might be a huge mistake.
  • Ask “Why?” repeatedly until you uncover the real issue. For example, a client might say they want a marketing campaign, but their real challenge could be weak product positioning. We once had a client asking for an iPhone developer, but what they really required was a serious Cloud-based business solution with a mobile interface.

By digging deeper, you build trust and strengthen relationships—clients will see you as a problem-solver, not just a service provider.

Why It Matters: Solving the root cause creates better results and positions you as a trusted partner who truly understands their needs.

Final Thoughts

Leadership and entrepreneurship are filled with lessons—many of which you’ll only truly learn through experience.

The mistakes I’ve made have been some of my greatest teachers, shaping how I approach business, leadership, and growth today.

Which of these lessons resonate most with you? Have you faced similar challenges in your entrepreneurial journey? Or is there a hard-earned insight of your own that others could benefit from?

We’d love to hear your thoughts—let’s start a conversation in the comments below!

At GrowthTailor, we’re here to support you as you navigate the ups and downs of building and growing your business. Whether it’s solving client challenges, refining your vision, optimising cash flow, or building a strong leadership team, our mission is to help entrepreneurs like you succeed.

Get in touch with us today, and let’s tailor a growth plan that works for you.

Featured Image: Image by Gerd Altmann from Pixabay

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